In today’s world, where things are very fast-paced, the only strategy that can help you avoid being outwitted in the industry is creating a perfect elevator pitch. When starting a business, there is one thing that founders always try to acquire, so they can avoid getting into a dicey situation, and it’s having access to funds. Individuals trying to raise funds from influential investors or have a great business strategy need an accurate elevator pitch to accomplish their goals. In fact, creating a perfect elevator pitch can also help you sell products and services well.
Have you ever come across businesses that always find it easy to gain funds from angel investors, even amid numerous rivals that they compete within the industry? Yeah, that’s where having a perfect elevator pitch comes in, as it can help them gain valuable connections and leave long-lasting impressions on audiences. As we delve further into the article, we are going to be discussing more about crafting an elevator pitch and how you can come up with strategies to perfect it.
What Is a Perfect Elevator Pitch
Aside from starting a business, you need strategies to help your enterprise stand out amongst several other companies, both to customers who will need to make patronage and to potential investors. A perfect elevator pitch summarizes vital points about your business that can help you raise interest from valuable connections about the venture. Most of the time, using a perfect elevator pitch shouldn’t be too long, and you should use 20-30 seconds to speak about your business details.
Elevator pitches are crucial for business owners because of the following:
- Clear Communication
With a perfect elevator pitch, you can easily convey your ideas, products and services accurately. Communicating your messages accurately helps the audience to grab everything they need to know. This, in turn, increases the chances of their engagement and interest.
- Forge Important Connections
At some point, you’ll need connections to cement business deals and achieve critical milestones. That’s what having a perfect elevator pitch does, and it can bring about conversations that result in connecting with relevant stakeholders. Having these crucial connections can help businesses achieve excellent progress and growth.
- Serve as Effective Marketing Tools
If you are looking for a great marketing tool to edge rivals in the industry, then having an elevator pitch may be your best bet. Elevator pitches summarize a business, and owners can engage with relevant individuals quickly and, therefore, develop their interests through them. Posing an elevator pitch to them results in potential investors and customers wanting to explore more about your enterprise.
Creating a Perfect Elevator Pitch
To have a business that isn’t only compelling but can attract partners and customers from far and wide, it’s imperative to have a perfect elevator pitch. As we’ve discussed earlier, an elevator pitch is a concise and persuasive message that you can convey (within the time frame of being in an elevator with someone) to interested audiences.
All of that being said, let’s take a look at some of the ways through which you can create a perfect pitch.
1. Defining Unique Selling Proposition
One of the things you should note is that when crafting an elevator pitch, it should revolve around your proposition. That’s because having a unique selling proposition sets you apart from other businesses in the industry. Always note that your unique selling proposition should answer why investors are to pick you rather than a fellow rival.
2. Telling a Compelling Story
Undoubtedly, every human is ultimately wired to hear stories and engage with them. When preparing your elevator pitch, you should incorporate compelling stories to drive audience engagement and ensure they can relate to the content.
3. Having a Clear Call to Action (CTA)
You don’t want to go through the stress of preparing a great CTA only not to get your audience to interact with it. This means you should put a clear call to action into your elevator pitch to captivate their attention and guide them on what they can do next. You can include a clear CTA in the elevator pitch by asking them to visit your website or arrange a meeting.
For businesses that possess a perfect elevator pitch, it’s always easier to open doors and give their audiences a significant, lasting impression. However, you should never forget that creating a stellar elevator pitch isn’t always an easy task because it takes much time and effort. Creating an ideal elevator pitch that can make your business stand out is possible by defining your unique selling proposition, telling a compelling story, and having a clear call to action.