Most businesses nowadays possess a robust social presence in their industries, and this helps them to be well placed in terms of tapping into every available opportunity for achieving success. While startup owners may think that they need an organization where there’s complete teamwork and excellent cohesion, it’s important they know that encouraging social engagement in their business is vital to helping them in attaining their ambitions.
Startups that ensure their employees are well involved socially can connect with customers, which in turn is crucial for their business growth. Driving up social engagement in your startup is a great way to engage employees and ensure a great community within the work atmosphere.
According to a report by Edelman Trust Barometer, 54% of customers place their trust in regular employees, while only 47% of them believe in the chief executive officer of the same business. Well, that rings a bell which means you need to allow employees to get socially involved to ensure that your business can reach the right target audience with their help, as they are more trusted by customers than owners.
No one wants to start a business in which they’ll find it challenging to make their employees happy, and that’s why you need to promote and encourage social involvement within your organization to help them be well-engaged. Social involvement within a startup helps to foster positive work culture while ensuring that employees aren’t disconnected from the community as a whole.
Do you know that having a strategy for significant social involvement can improve relationships between most employers and their workers? Yeah, when employees are socially involved in an organization, it becomes easier for startup owners to get the necessary feedback which can help them understand what workers want and how they can improve their business operations to augment their effectiveness and performance.
Essentially, implementing a social involvement strategy for startups can help them to improve the well-being of their workers, which can prove to be vital toward the long-term growth of their business while assisting them in displaying a positive image of their brand to the outside world.
That aside, let’s consider some tips with which you can make your startup employees involved in social activities.
1. Getting Them Involved on LinkedIn or other Platforms
Well, several platforms are readily available for startups to maximize and exploit towards the success of their operations. One of the best strategies to ensure that employees get socially active in your startup is to get them involved on linked in or any other social media platforms existing. For instance, LinkedIn is known for being a platform where professionals from all over the world gather to share their views, and there are several communities that your employees can join to learn new things and gain valuable insights which can help them become better at what they do.
2. Sharing Posts
Another way to ensure that employees are socially engaged in your startup is by sharing valuable posts with them, which can be beneficial. You can do this by sharing either work-related information, offering employees special offers to reward them, recognizing their achievements of workers, and constantly updating news that is relevant on your startup’s social media handles and tagging them to it. Sharing posts like this can help them to learn vital information about the company’s latest news and, in the case of employee recognition, be spurred up toward committing their very best in carrying out their duties excellently.
3. Creating their Posts
Before going on to allow employees to create their posts, it’s essential you survey what workers would like to share after identifying the things they need. After that is done, you should ensure that they are given the necessary resources and direction not just to create their post but making sure that they are posting content with excellent quality, which is also indicating what their message is and the goal to achieve. Well, you can help them create their posts by advising them on basic editing and tips on formulating attractive storylines.
4. Leaving Reviews on Sites like Glassdoor
Notably, most businesses do think that reviews can hurt their daily business activities, and so they try their best possible to ensure their employees don’t get involved with such actions. For employees to be socially engaged, it’s essential you allow them to leave reviews on sites that include Glassdoor, as things like this can make potential staff interested in joining your organization and also promote the image of a business. Leaving reviews allows them to share their thoughts and ideas about your startup with various other organizations, which can be vital to business growth.
Summing Up
Do you know that part of the reasons why employees are leaving their jobs in droves apart from not being engaged is the lack of social involvement? Yeah, and that’s why startups should encourage social participation among their employees to make the work environment lively and great to carry out their duties effectively. Tips that include sharing posts, helping employees create their positions, and leaving reviews on sites like Glassdoor can help to involve workers in a business socially.
