Amplitude’s pricing page lists four plans, and the one most founders never read carefully is the first one: the Free plan gives you 2 million events a month, forever, enough to run real product analytics through pre-PMF and well into early traction, with no credit card required. Paid pricing starts at $0 on the Plus plan and scales with event volume, all the way to 70 million events a month before you ever need a sales conversation. The quote-based tiers above that are where the confusion (and a lot of scary secondhand numbers) comes from: Growth and Enterprise contracts run from about $25,000 to well past $250,000 a year, and this post shows what sits behind those numbers.
This post lays out what each tier includes, what Plus costs at startup scale based on Amplitude’s own calculator (re-checked October 2026), what Growth and Enterprise contracts look like in procurement data, what the add-ons cost, the under-publicized scholarship programs that get qualifying startups the Growth plan free, and a like-for-like comparison with Mixpanel and PostHog.
Disclosure: This is independent research based on publicly available pricing from Amplitude, Mixpanel, and PostHog, plus procurement data from Vendr and PriceLevel. Startup Yeti does not earn affiliate commissions on Amplitude or any of the alternatives mentioned, and has no business relationship with the vendors discussed.
What Amplitude Is (and Isn’t)
Amplitude is a product analytics platform: it records the events users trigger inside your app or site (a signup, a click, a purchase) and turns them into funnels, retention curves, cohorts and experiments. Founded in 2012 out of Y Combinator, it serves 5,200+ customers, including 30 of the Fortune 100, per its own company page. What it isn’t: a web-traffic counter like Google Analytics, or a seat-priced tool. Every plan includes unlimited team members; you pay for event volume, and that single fact explains most of the pricing below.
Amplitude’s Official Pricing: 4 Plans
Per Amplitude’s pricing page, the platform has four tiers. Amplitude now prices on events (each tracked action a user takes), the same unit Mixpanel and PostHog use, which makes comparisons far easier than the old per-MTU model. Free and Plus publish their pricing; Growth and Enterprise are quote-only.
Free: $0. 2 million events per month, forever, no credit card required. Includes AI Agents and MCP, core product analytics, Agent Analytics (5,000 agent sessions a month), one-time cohort syncs, 2,000 AI feedback records, 10K monthly session replays, one active experiment, limited guides and surveys, and AI Visibility at limited volume. Genuinely enough for solo founders and pre-PMF products, not a crippled trial.
Plus: starts at $0, scales to 70 million events. Your first 2 million events each month stay free; you pay only for volume above that, with no overage penalties (a credit card is required to activate it). Adds custom events and formulas, 20 behavioral cohorts, alerts, heatmaps, webhooks, three collaboration spaces, and 2-year data retention on top of everything in Free. Amplitude’s own plan table caps Plus at 70M events or roughly 700,000 monthly tracked users, which means Plus covers small-to-mid startups and a good chunk of the mid-market before a custom quote enters the picture.
Growth: custom quote, event-based pricing. Everything in Plus, plus advanced behavioral exploration, currency conversion, monitoring and alerts, 20K monthly session replays, 10,000 agent sessions, two active experiments, SSO with project permissions, and a support SLA of two business days. This is also where the add-ons unlock (more below). Where Series A–B startups land once experimentation becomes core.
Enterprise: custom quote, event-based pricing. Everything in Growth, plus unlimited projects per portfolio, data access controls, unlimited monitoring and alerts, 50K monthly session replays, 20,000 agent sessions, advanced user management with RBAC and SCIM, a customer success manager, and a one-business-day support SLA. For 500+ employee and multi-product orgs.
The add-on economics matter. Amplitude’s expanded packages (Feature Experiment, Web Experiment, Session Replay at custom volumes, Guides and Surveys, Activation, and Accounts) are available on Growth and Enterprise only, priced as a percentage of your platform plan. Practically: a startup that needs serious experimentation or high-volume replay will get nudged from Plus into Growth, and the add-ons scale with the plan price rather than being flat fees.
On AI: every Amplitude plan, the Free tier included, lists AI Agents & MCP as a built-in feature. The MCP server connects your behavioral data to AI tools like Claude, Cursor, and Notion, and AI feedback records are included from the free plan up. Agentic analytics on a free tier is unusual, and it’s part of why Amplitude’s entry plans are more competitive than the platform’s premium reputation suggests.
What Founders Actually Pay on Plus
Amplitude publishes a Plus calculator, so for once the entry-tier math needs no guesswork. On annual billing, per the calculator: $75/month at 3M events, $576/month at 10M, $1,260/month at 20M, and $4,692/month at the 70M ceiling, roughly $900 to $56,000 per year depending entirely on volume. Month-to-month billing runs about 20 to 25% higher. We re-read the calculator in October 2026 and the curve is unchanged from July: at 20M events it still shows $1,260, which works out to $0.00006 per event.
Worked examples, because event volume, not headcount, is what moves the bill:
- 1.5M events a month: $0. You are inside the Free allowance and never need Plus.
- 3M events a month: $75/month on annual billing, about $900 a year. A seed-stage B2B product with a few thousand active users.
- 10M events a month: $576/month, about $6,900 a year. A typical Series A consumer or product-led app.
- 25M events a month: $1,610/month, about $19,300 a year, the point where most teams start comparing Plus against a Growth quote.
- 70M events a month: $4,692/month, about $56,000 a year, the Plus ceiling. Above it you are in Growth or Enterprise territory whether you like it or not.
The 1.5M and 70M lines bracket the whole self-serve range; between them the calculator is close to a straight line with a small volume discount, and nothing on Plus is hidden behind a quote.
Because Plus now stretches to 70M events, it covers far more of the market than the old entry tier did. Most seed and Series A products fire well under 20M events a month, which puts a realistic Plus budget at $900–$15,000/year: self-serve, no sales call, cancel anytime.
Above the Plus ceiling the numbers stop being self-serve. The two sections after the size guide cover what Growth and Enterprise contracts look like in procurement data, and what the add-ons cost on top.
Amplitude Pricing by Company Size
Budgeting by event volume is more useful than employee count:
Small to mid (2M–30M events/month): $0–$20,000/year. Typical for AI-native startups, Series A teams, and B2B SaaS with focused product analytics. Under 2M events you’re entirely free; 10M events runs $576/month and 25M runs $1,610/month on the Plus calculator with annual billing.
Mid to enterprise (50M–150M events/month): $40,000–$150,000/year. Series B+ with scaled product teams. Plus itself tops out at $56K/year at 70M events; above that volume, or when Experiment and Session Replay add-ons enter, you’re negotiating Growth, where Vendr’s February 2026 data puts contracts between $40,000 and $80,000.
Enterprise (200M+ events/month): $100,000–$250,000+/year. Public companies and multi-product orgs, with add-ons priced as a percentage of the platform plan stacking on top; Vendr’s largest recorded Amplitude contract is $382,219.
What pushes the bill up fastest, in order: (1) event volume scaling, (2) the Experiment add-on, (3) Session Replay at custom volumes, (4) multi-product enterprise commitments. Notably absent from that list now: overage charges. Plus has no overage penalties, a genuine change from the per-MTU era.
Amplitude Enterprise and Growth Pricing: What Contracts Look Like
Growth and Enterprise are quote-only, so the useful numbers come from buyers, not the pricing page. Two procurement datasets publish them.
Vendr (updated February 2026, 421 purchases): the median Amplitude buyer pays $64,000 a year, with contracts recorded from $24,750 to $382,219. Growth plans for mid-market teams (100K to 250K MTUs) typically land at $40,000 to $80,000; Enterprise deals at 500K MTUs and up run $100,000 to $250,000+. Buyers who negotiated saved 15.7% on average.
PriceLevel (two itemised contracts, median $48,000): the line items are the part worth reading. A 51-to-200-employee US company pays $45,000 a year: Growth platform $30,000 plus the Experiment add-on at $15,000, auto-renewing since early 2024. A 201-to-500-employee company on 600 million events a year pays $51,000: Growth $30,000, Experiment $15,000, Govern $3,000, Accounts $3,000.
Three things those contracts tell you that the pricing page doesn’t:
- The Growth platform itself starts around $30,000 a year for a mid-sized team, barely above the $19,300 a 25M-event team pays on self-serve Plus. The jump is the add-ons, not the platform.
- Experiment is the expensive add-on: $15,000 on a $30,000 platform, or 50% of the plan price, which matches Amplitude’s “percentage of your platform plan” language.
- Enterprise is a different market. At $100,000 and up you are paying for data access controls, SCIM, a customer success manager and a one-day SLA, not for more events.
Sources: Vendr’s Amplitude marketplace page and PriceLevel’s Amplitude contracts. One caution on Vendr: its page still describes the retired $49 Plus and 1,000-MTU Starter tiers, so trust its contract data and ignore its plan summary.
Add-On Pricing: Session Replay, Experiment, Accounts
Every plan includes a slice of each product; the add-ons buy more volume or advanced features, and Amplitude prices them as a percentage of your platform plan rather than as flat fees. The published limits, per plan:
| Product | Free | Plus | Growth | Enterprise |
|---|---|---|---|---|
| Session Replay (sessions/month) | 10,000 | 10,000 | 20,000, add-on for more | 50,000, add-on for more |
| Replay retention | 1 month | 1 month | 1 month, add-on to 12 | 1 month, add-on to 12 |
| Active feature experiments | 1 | 1 | 2, add-on for unlimited | 2, add-on for unlimited |
| Agent Analytics (sessions/month) | 5,000 | 5,000 | 10,000 | 20,000 |
| AI feedback records/month | 2,000 | 2,000 | 2,000, add-on for more | 2,000, add-on for more |
| Live guides and surveys | 1 | 1 | 2, add-on for unlimited | 2, add-on for unlimited |
What the add-ons cost. Amplitude publishes no add-on prices. The one hard number in public procurement data is the Experiment add-on at $15,000 a year on a $30,000 Growth platform (PriceLevel), so budget roughly half the platform price for full experimentation: unlimited active experiments, multi-armed bandits, stratified sampling, holdout groups. Session Replay at custom volumes with 3 to 12 months of retention, Guides and Surveys, Activation, Web Experiment and Accounts are the other expanded packages, all Growth and Enterprise only. In the PriceLevel contracts, Accounts and Govern were $3,000 a year each, a tenth of the platform price.
Practical read: if replay or experimentation is the reason you want Amplitude, price Growth plus the add-on from day one. Plus’s 10,000 replays and single active experiment are a taste, not a plan.
How to Negotiate Amplitude
First, know when not to negotiate: Free and Plus are self-serve with published prices and no overage traps, and they’re already the cheapest bundled offer on the market at those volumes. Negotiation is a Growth and Enterprise game. The three moves that show up consistently across procurement data:
1. Multi-year commits. Two-to-three-year terms unlock 15–30% discounts vs. one-year deals (Vendr data). If you’re confident in the product after a 90-day evaluation, lock in early. Renegotiating mid-contract is much harder than committing upfront.
2. Competitive bid leverage. Buyers who present alternatives (Mixpanel, PostHog, Heap, or even an in-house data warehouse build) commonly negotiate 20–35% below initial quote. Show the alternative’s pricing in writing. This lever matters mostly on Growth and Enterprise quotes; at Plus volumes, Amplitude is usually already the price leader for a comparable bundle. The same move works on any quote-based tool; see how it plays out with Carta’s pricing.
3. Quarter-end timing. Amplitude’s sales reps hit harder on March, June, September, and December close dates. Per Vendr, an additional 5–15% discount is common in the final two weeks of a fiscal quarter.
Combined effect: a multi-year, quarter-end Growth deal with competitive leverage can land 25–45% below sticker. Vendr’s average across 421 purchases is a more modest 15.7%, so treat the top of that range as the reward for doing all three. Either way it is five figures on a typical contract.
The Amplitude Startup Scholarship (and Two More Free Paths)
The most under-publicized way to get Amplitude is the Startup Scholarship: qualifying startups get one full year of the Growth plan free, including the features that normally sit behind a custom quote (Analytics, Feature and Web Experimentation, Session Replay, and Activation) with generous limits (200,000 MTUs or 100M events per month). After the free year, Amplitude advertises “competitive discounts for life,” and the company says it approves over 96% of applicants.
Eligibility, per Amplitude’s program criteria:
- Less than $10M in total funding raised
- Fewer than 20 employees
Why it’s worth applying early. The scholarship exists because Amplitude, like most analytics platforms, benefits when a product team builds its measurement habits on their tool during the years a startup is forming them. That incentive works in your favor: you get enterprise-grade analytics during the exact window when understanding activation, retention, and funnel drop-off matters most, at zero cost.
A few practical notes founders ask about:
- Apply before you sign any paid contract. You can’t retroactively convert a paid plan into the scholarship.
- It’s a full year, not a discount trial. The Growth feature set is live the whole time.
- It sets up a stronger renewal. When the free year ends, you negotiate from real adoption data showing your team uses the tool daily.
Tech for Black Founders. Amplitude also runs a dedicated program with Braze for U.S.-based startups led by one or more Black founders: free access to the Growth plan (up to 500K MTUs), and it doesn’t expire after a year; it remains free as long as the company continues to meet the criteria. Eligibility is broader than the scholarship: less than $30M raised and fewer than 150 employees. Founders apply personally through a short form.
Venture portfolio discounts. Companies backed by Y Combinator, AWS, or Sequoia with under $25M in funding can separately get up to 50% off the Growth plan for a year. If you’re in one of those portfolios, ask before paying list.
Amplitude vs Mixpanel vs PostHog: Price Comparison
All three now price on events, so a like-for-like comparison is finally possible. Annual cost at two realistic startup volumes, using each vendor’s published list pricing:
| Platform | 10M events/mo | 20M events/mo | Free tier | Model |
|---|---|---|---|---|
| Amplitude (Plus) | ~$6,900/yr | ~$15,100/yr | 2M events/mo | First 2M free, no overage penalties; analytics, replay, flags, experiments bundled |
| Mixpanel (Growth) | ~$30,200/yr | ~$63,800/yr | 1M events/mo | $0.28 per 1K events after 1M (volume discounts on request) |
| PostHog (Cloud) | ~$3,900/yr | ~$7,700/yr | 1M events/mo | Tiered per-event rates, analytics only; replay, flags, etc. billed separately per product |
Reading it honestly:
- Against Mixpanel, Amplitude’s new pricing is dramatically cheaper: roughly a quarter of Mixpanel’s list price at both volumes.
- Against PostHog, the raw analytics line item is cheaper at PostHog, but it isn’t the same product for the money: PostHog bills each product separately (session replay per recording, feature flags per request), while Amplitude’s Plus price includes replay, flags, experimentation, and AI agents in the bundle. Teams using more than bare analytics often land at comparable or higher totals on PostHog.
- The free tiers aren’t close. Amplitude’s 2M events per month is double both competitors’ 1M, and it includes replay and flags.
Where each one wins:
- Amplitude: the cheapest bundled platform at startup volumes, the largest free tier, no overage penalties, and depth (causal analysis, predictive audiences, mutual-exclusion experiment groups) when you grow into it.
- Mixpanel: per-event transparency and a polished analytics UX, though list price gets expensive fast at volume.
- PostHog: lowest raw analytics cost, a self-host option, and a pick-what-you-pay-for product menu that rewards disciplined usage.
The honest version: Amplitude’s Free and Plus tiers are now the strongest entry points in the category. Start free, and move up only when a specific feature need justifies it. For how SaaS tools structure these tiers, see our guide to SaaS pricing models.
Frequently Asked Questions
Does Amplitude have a free version?
Yes. The Free plan gives you 2 million events per month, forever, with no credit card required, and it’s genuinely capable: 10K monthly session replays, one active experiment, guides and surveys, AI feedback records, Agent Analytics, and AI Agents and MCP are all included. Past 2M events you move to Plus, which starts at $0 and charges only for volume above the free allowance.
How much does Amplitude cost?
Free is $0 for 2 million events a month. Plus starts at $0 and scales with events: on annual billing the calculator shows $75/month at 3M, $576 at 10M, $1,260 at 20M and $4,692 at the 70M ceiling. Growth and Enterprise are custom quotes: Vendr’s median Amplitude contract is $64,000 a year, with Growth typically $40,000 to $80,000 and Enterprise $100,000 to $250,000+.
How much does Amplitude Enterprise cost?
$100,000 to $250,000+ a year in Vendr’s February 2026 data, with the largest recorded contract at $382,219. The price buys data access controls, SCIM, a customer success manager and a one-business-day SLA on top of Growth; event volume is negotiated per deal. Expect 15 to 35% off the first quote with a competing bid and a multi-year term.
How much does Amplitude Session Replay cost?
Replay is included on every plan: 10,000 sessions a month on Free and Plus, 20,000 on Growth and 50,000 on Enterprise, each with one month of retention. Higher volumes, 3 to 12 months of retention, AI summaries and targeted capture are a Growth or Enterprise add-on priced as a percentage of your platform plan; Amplitude publishes no flat rate for it.
How much should I budget for Amplitude in year one?
Less than most founders expect. Under 2 million events a month, budget $0. On Plus with annual billing, Amplitude’s calculator shows $75/month at 3M events, $576/month at 10M, and $1,260/month at 20M. If you have under $10M raised and fewer than 20 employees, apply for the Startup Scholarship and get the Growth plan free for a year. Only Growth-tier deals with add-ons move the budget into the $40,000 to $80,000 range Vendr documents.
Is Amplitude a one-time payment?
No. Amplitude runs on subscriptions. The Free plan is recurring with no expiration; Plus is self-serve with annual or monthly billing; Growth and Enterprise are annual contracts that auto-renew unless cancelled before the renewal date. Multi-year commitments unlock 15–30% discounts.
What are events (and what happened to MTUs)?
An event is any tracked user action: a page view, a click, a signup. Amplitude now prices on events, the same unit as Mixpanel and PostHog. The old unit, MTUs (Monthly Tracked Users), still appears in some program limits; Amplitude’s plan table equates Plus’s 70M events to about 700K MTUs, roughly 100 events per tracked user.
Can you pay monthly instead of annually?
Yes, on Plus, and you give up the annual discount: month-to-month runs roughly 20 to 25% more (at 3M events, $94/month vs $75/month annual, per the calculator). Growth and Enterprise are annual contracts. If your funding situation is uncertain, start on Plus monthly until you have 12 months of runway secured.
Does Amplitude offer a free trial?
No trial, and you don’t need one: the Free plan has no time limit, 2 million events a month and no credit card requirement, so you can run it for as long as it fits. Plus asks for a card only when you move above the free allowance. Growth can be had free for a year through the Startup Scholarship if you qualify (under $10M raised, under 20 employees).
Is Amplitude a legit company?
Yes. Amplitude was founded in 2012 out of Y Combinator and, per its own company page, serves 5,200+ customers including 30 of the Fortune 100, with 700+ employees across the US, Europe and Asia. Review sites rate the product well (SoftwareAdvice shows 4.6 out of 5 across 68 reviews); the recurring complaint is cost at scale, not the software.
Is Amplitude expensive for startups?
At startup volumes it’s currently the most affordable bundled option on the market. The Free plan’s 2 million events per month is double what Mixpanel and PostHog give away, Plus starts at $0 with no overage penalties, and at 10M to 20M events Plus runs roughly a quarter of Mixpanel’s list price. The premium reputation comes from Growth and Enterprise, which are priced for scaled product orgs running heavy experimentation.
For more pricing breakdowns of tools founders buy, see PitchBook pricing, Carta pricing and Salesforce cost.
About the author
Boban Ilik is the founder of Startup Yeti, where he writes about SaaS pricing, remote team management, and the operational decisions early-stage founders actually face. The pricing data in this article comes from Amplitude’s, Mixpanel’s, and PostHog’s public pricing pages and calculators plus public marketplace records on Vendr and PriceLevel; no proprietary or non-public sources were used. More about Boban and the Startup Yeti editorial process →
