About Boban
Boban Ilik is an AI Growth Marketer and Outreach Manager with deep expertise in link-building, multilingual outreach strategy, and AI-driven growth. He founded Startup Yeti to give founders a no-fluff resource for navigating remote work, team management, and startup scaling — the things he works on every day.
His professional work spans executing high-impact link-building campaigns, building strategic partnerships, and applying AI tooling to growth workflows. He follows the work of leading SEO minds including Lily Ray, Kevin Indig, and Gael Breton, and recommends The Authority Hacker podcast to anyone serious about building an online presence.
Outside of work, Boban recharges with hiking, mountain biking, and snowboarding — and spends as much time as possible with his family.
Expertise
- AI-Driven Growth Marketing
- Outreach & Link Building
- Remote Team Strategy
- Startup Scaling
- SEO & Content Strategy
- Founder Productivity
Follows & Recommends
- Lily Ray
- Kevin Indig
- Gael Breton
- The Authority Hacker podcast
About Startup Yeti
Startup Yeti is a business blog for founders who are serious about building and scaling. Every article is written from hands-on experience — no recycled advice, no padding. Topics span startups, remote work, productivity, team management, marketing, and founder wellbeing.
The goal is simple: give founders the tactical clarity they need to make better decisions, faster.