Brand reputation

According to a report by Reputation X, 71% of customers that had a positive experience with brands on social media most likely recommend them to their families, friends and associates. For businesses, one of the most crucial assets they should possess is a good reputation. Brands that have survived for more than 15 to 20 years were primarily due to how they’ve managed their reputation excellently.

Customers who stay loyal to businesses can do that because of their good brand reputation, which has increased people’s level of trust in them. Interestingly, a company can spend a lot of funds trying to carry out digital branding and putting every effort into improving sales and gains, but they can’t purchase reputation. That’s why you should put effort into taking care of your brand management to achieve goals and continue regular growth.

Understanding Brand Reputation Management

Imagine a business with the best products and services actually mistreats customers and employees. For that business, it’s unavoidable to have a battered reputation which can lead to bankruptcy, slow progress, unhappy employees and customer dissatisfaction. It’s essential to ensure that a business brand is well managed to prevent these unhealthy situations from becoming a reality.

Brand reputation describes how the public (customers, rivals, employees, etc.) perceives your business image. People’s feelings about businesses, products and services make up a brand and can increase its visibility. 

Is Brand Reputation Important?

Although having incredible products to sell to customers is crucial, that doesn’t necessarily improve a brand’s image. In fact, a good brand reputation can ultimately prompt action of patronage. Apart from setting up a business and ensuring that the necessary procedures are followed, having a consideration about brand reputation is essential.

Some other importance of brand reputation includes:

  • Makes customers loyal
  • Gives an edge over rivals
  • Strengthens company stature
  • Improves margins of sales
  • Encourages a pleasant atmosphere of work for employees

Building Your Brand Reputation

Small businesses that take time to develop their brands can compete with more prominent companies. Knowing the importance of building an excellent brand reputation is just the first step. Looking for ways to go about it gets a little more detailed.

1. Focus on Customer Experience

Before anyone decides to enter a business, one of the things they put in mind is attracting customers to patronize their ventures. It’s essential to focus on providing positive customer experiences to build a brand with an excellent reputation.

You can use the following strategies to aid efforts in improving the customer experience:

  • Clearly communicating with customers
  • Carefully sending emails
  • Timely crafting social media posts

2. Use Email and SMS Marketing Campaigns

Email and SMS campaigns are the most effective digital marketing strategies business owners can use to boost their brand images. Businesses can send personalized messages through emails to customers and use SMS to follow up.

You can best use email and SMS marketing campaigns by:

  • Understanding the preferences of customers
  • Segmenting lists of subscribers
  • Sending timely messages to contact lists for action and promotions

3. Develop Your Employees

You can’t carry out every activity within your business without a stellar team. That’s why it’s essential to have well-trained employees to increase their contribution to your brand.

You can do that by:

  • Engaging employees
  • Encouraging their growth
  • Providing packages

4. Gather Feedback and Keep Working on Improvements

There are times when businesses continue to carry out their operations, and both customers and employees are dissatisfied with them. To build a solid reputation for your brand, it’s essential to collect feedback and make ways for improvement.

Gathering feedback can be done by:

  • Providing a platform for feedback
  • Examining feedback and assessment of criticisms
  • Establishing rules and guidelines for attending to feedback with negative reviews

5. Tell a Brand Story

One of the things that stick faster to people’s memories is stories and illustrations of situations.

Through telling a brand story, you can talk about things like your:

  • Objective statement
  • History of the business
  • Growth experience

Notably, every brand has a story, which means businesses should discuss it to create awareness. Ensure that narratives are applied to unveil your brand story to interested consumers.


In this digital age, where things go viral, it has become more necessary than before for companies to possess a good brand reputation. You can create a solid foundation for your brand’s reputation by telling a brand story, focusing on customer experience and developing employees.

As a dedicated and results-driven Content Writer and Inbound Marketing Specialist, his passion is helping businesses increase their online presence and drive traffic through engaging, high-quality content. With expertise in creating a wide range of content, from infographics and blog posts to website copy and press releases, Samuel has the knowledge and skills to elevate your brand in a competitive online market.

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